3.1.8 Other advertising by HelloFresh
HelloFresh uses the email address, telephone number and postal address provided by the customer to inform on similar product and service offers by email, SMS and mail. If you do not wish to receive any further advertising information by email, SMS or mail, you can object to the use of your contact data for advertising purposes at any time without incurring any costs other than for transmission according to the basic rates.
You can submit your revocation for electronic marketing by phone (020 7138 9055), in writing (The Fresh Farm, 60 Worship Street, London, United Kingdom, EC2A 2EZ) or through our contact channels at www.hellofresh.co.uk/contact-us. It is also possible to change communication preferences at any time in the customer account area when subscribing to the newsletter with an existing customer account.
We also send postal marketing messages from time to time via trusted third parties. We rely on legitimate interest to send postal marketing to prospective customers and reactivation offers to customers who have left HelloFresh in the previous two years. You can opt out of postal mail marketing via the methods outlined on the specific postal promotional material you receive. Please note, individuals are not able to opt out of postal marketing on our website or app.
If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by post only if you have consented to this.
We also work with Experian, who help us with a number of different marketing initiatives.
Here’s a list of the current activities carried out by Experian:
HelloFresh provide Experian with customer records, which Experian analyse and segment in order to build prospect audiences and customer modelling for direct marketing campaigns.
Experian combine our customer records with their own data in order to identify an actionable audience within Facebook for targeted advertising.
These activities are carried out on the legal basis that marketing HelloFresh is a legitimate interest of our business and you have the right to object to this activity as outlined above.