Baby Boomers VS Millennials: Who Lives A Healthier, Eco-Friendly Lifestyle?

Baby Boomers VS Millennials: Who Lives A Healthier, Eco-Friendly Lifestyle?

The UK is embracing change when it comes to leading healthier, environmentally friendly lifestyles, but which generation is leading the way? A survey by HelloFresh reveals the generations who are the most enthusiastic and those who are the most resistant to making positive lifestyle changes.

The UK is embracing change when it comes to leading healthier, environmentally friendly lifestyles, but which generation is leading the way? A survey by HelloFresh reveals the generations who are the most enthusiastic and those who are the most resistant to making positive lifestyle changes.

Millennials are Twice as Likely to live Eco-Friendly Lifestyle in 2020 than Baby Boomers

Our data revealed that the older Brits were, the less likely they were to adopt more environmentally friendly lifestyles, such as wasting less food or choosing greener travel. Only 15% of Boomers (respondents aged 55+) said they would become more environmentally conscious in 2020 compared to 38% of 18-24 year olds and 30% of Millennials.

Younger Generations Contribute More

25% of boomers said they would not be willing to spend more money to support environmental causes, compared to just 12% of 18-24 year olds.

Boomers Less Likely To Set New Goals

Almost 50% of those aged 55+ said they would not set any goals for improving their health or sustainability in 2020.

Reducing Plastic Waste Is Top Priority

58% of boomers would spend more money to reduce plastic waste, while just 32% would do so to reduce carbon emissions.

Younger Generations Contribute More

25% of boomers said they would not be willing to spend more money to support environmental causes, compared to just 12% of 18-24 year olds.

Boomers Less Likely To Set New Goals

Almost 50% of those aged 55+ said they would not set any goals for improving their health or sustainability in 2020.

Reducing Plastic Waste Is Top Priority

58% of boomers would spend more money to reduce plastic waste, while just 32% would do so to reduce carbon emissions.

Boomers are Least Likely to Make Healthier Changes in 2020

When it came to making positive changes for 2020, Boomers were the least likely to embrace healthier lifestyles. Of all the age groups, those aged 55 and upwards said they were the least likely to take up exercising more regularly (7%), eat balanced meals with more fruit and veg (19%) and give up smoking or drinking (10%).

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